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On April 30, in honor of World Jianbing Day, California-based food technology company Eat Just is launching a JUST Egg Jianbing Guide that highlights the top street vendors in Shanghai offering a vegan jianbing—a traditional Chinese breakfast street food similar to crepes—made with the company’s mung bean-based JUST Egg. Every time someone purchases a JUST Egg jianbing, they will unlock a coupon for a free JUST Egg jianbing from any of the participating vendors that can be gifted to a friend who is new to the guide.

Alongside the launch, the brand and its Future Food Studio is launching a JUST Egg jianbing pop-up featuring creative flavors at all-day breakfast cafe Egg every day for one month. 

Last October, Eat Just opened the Future Food Studio in Shanghai—the first all plant-based culinary studio in China. The studio offers cooking classes using JUST Egg taught by chef collaborators. In addition, Eat Just designed…

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