This week, Tyson Foods—the largest meat producer in the United States—launched its first fully plant-based burgers, sausages, and grounds at retailers nationwide. Under its Raised & Rooted line, the company now offers soy-free plant-based burgers, Italian and Bratwurst sausage flavors, and vegan meat grounds made from pea protein. The new products are competitively priced with animal-derived meat (from $4.99 to $7.99 per package) and can be found in the refrigerated section in grocery stores.
“Our plant-based proteins deliver the same delicious flavors, in a better-for-you alternative, they are plants made meatier,” David Ervin, Vice President of Marketing at Raised & Rooted, said. “We are excited to provide people with satisfying alternative protein options perfect for any occasion.”
Tyson gets into the plant-based meat business
Through its venture capital arm, Tyson Ventures, the meat giant previously held a 6.5 percent stake in Beyond Meat and sold it in April 2019, a month before the…