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The plant-based protein industry will eat into consumer demand for meat as the rapidly growing sector expands, Cargill CEO David MacLennan recently stated. “Our analysis is that in … three to four years plant-based will be perhaps 10 percent of the market. We’re a large beef producer and that is a big part of our portfolio. So there’s some cannibalization that will occur,” MacLennan said at a National Grain and Feed Association convention.

Meat giant Cargill—one of the biggest meat producers in the world—has already made its own investments in the plant-based protein sector in Asia and North America and has stated that its vegan meat products will challenge brands such as Beyond Meat and Impossible Foods for sales in grocery stores, cafeterias, and restaurants. Cargill is also dipping into the plant-based ingredient sector by creating food ingredients as a supplier for other brands. In a partnership with PURIS Foods, Cargill…

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