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Shoe brand Allbirds—known for its wool-based sneakers—is planning to add Plant Leather to its future collections. The brand recently invested $2 million into Natural Fiber Welding, Inc. (NFW) and its Mirum technology which is creating alternatives to both animal and synthetic leathers from vegetable oil, natural rubber, and other eco-friendly materials. “For too long, fashion companies have relied on dirty synthetics and unsustainable leather, prioritizing speed and cost over the environment,” Allbirds Co-founder and Co-CEO Joey Zwillinger said. “Natural Fiber Welding is creating scalable, sustainable antidotes to leather, and doing so with the potential for a game-changing 98-percent reduction in carbon emissions. Our partnership with NFW and planned introduction of Plant Leather based on their technology is an exciting step on our journey to eradicate petroleum from the fashion industry.” 

Allbirds plans to use the innovative material—the carbon impact of which is 40 times less than leather and 17 times less…

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