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Black-owned company Legacy Cereal is set to launch its inaugural product, Proud Puffs breakfast cereal, later this spring. A vegan, low-sugar breakfast cereal made with real cocoa, tapioca, and sweetened with monk fruit, Proud Puffs features chocolate-flavored empowerment fist-shaped puffs. 

Founded by Nic King in December 2020, Legacy Cereal is committed to developing plant-based, health-conscious breakfast and food products. “[The products] I’m building are meant to be culturally impactful in a positive sense,” King told VegNews. “I don’t want to contribute to high sugar content, diabetes, and similar things that plague the United States.” Additional vegan, health-conscious cereal flavors and bars are also in development.

Building a legacy with vegan cereal

Dubbed “cereal for the culture” by fans, Proud Puffs’ packaging features King’s family enjoying the new cereal, an affirmation word search puzzle to help kids think and speak positively about themselves, and a list of 20 influential Black figures such as boxer…

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