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Customers are more likely to buy vegan tuna stocked next to the real thing in grocery stores says vegan seafood brand Sophie’s Kitchen. Vegan business coach and Forbes contributor Katrina Fox wrote that Sophie’s Kitchen experienced a 72 percent increase in sales of its Vegan Toona, a canned plant-based tuna made from the konjac root, between the first […]

The post Sophie’s Kitchen Canned Vegan ‘Toona’ Experiences 72% Sales Increase When Next to the Real Tuna Fish appeared first on LIVEKINDLY.

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