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From packaging to ingredients, the Guardian’s beauty editor picks the top brands doing their bit for the planet

What follows is an imperfect list, a subjective selection of great quality beauty brands trying to do better for the good of the planet. They are not all doing everything; some are better than others and they could always be doing more. But as industry experts at a recent sustainability conference told me, again and again: we don’t have time to wait for perfect, or for people to reject all the conveniences of modern life. It is more important to do something now than nothing at all, to our later cost.

I take the view that big change comes from big business, which is why I’ve included global megabrands where there is at least the will and potential for improvement. What constitutes improvement is another bone of contention, of course. Some believe 100%…

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