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Sales surge of 70% for oat alternative in 2018 alongside falling demand for cow’s milk

Almost a quarter of Britons are consuming plant-based milk alternatives as the popularity of vegan and vegetarian diets continues to grow.

While demand for traditional cow’s milk is falling, sales of alt-milk, made from oats, almonds and coconuts, have surged 10% over the past two years, according to a report.

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