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Retail sales of plant-based alternatives to animal products surged by 27 percent to $7 billion in 2020, according to new data compiled by SPINS on behalf of trade group Plant Based Foods Association (PBFA) and advocacy nonprofit The Good Food Institute (GFI). In 2020, the plant-based food market grew twice as fast as the overall retail food market, which increased by 15 percent last year. Additionally, dollar sales of plant-based foods grew by more than 25 percent in every US Census region. When it comes to household penetration, 57 percent of Americans now purchase plant-based alternatives to animal products, which is up from 53 percent in 2019.

According to PBFA and GFI, the data shows that COVID-19 has pushed many Americans to consume fewer animal products and explore plant-based alternatives, a shift that is only going to increase in the years to come. “The data tells us unequivocally that we are…

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