Select Page

This month, plant-based company Impossible Foods is launching its first television advertising campaign “We Are Meat.” The campaign—which will also run on digital and social media channels—features five short television commercials that feature the Impossible Burger sizzling on a grill. Created to target meat-eaters, the campaign aims to challenge the notion that meat must come exclusively from dead animals with a simple message: Impossible Burger is meat for meat lovers—made from plants. Currently, nine out of 10 consumers of the plant-based Impossible Burger are meat-eaters. 

“We are investing in a nationwide campaign to show Americans that Impossible meats deliver the whole delicious, meaty experience people crave—without the disastrous environmental toll of livestock,” Impossible Foods CEO and Founder Dr. Patrick O. Brown said. “We can replace yesterday’s ridiculous, animal-based technology with a categorically better way of transforming plants into meat. And we can do it with zero compromise on taste, nutrition, convenience,…

Continue reading…

Trending stories from over 100 sources, YouTube and Twitter
Our archive contains 27,696 news items. 102 articles added this week.