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Frozen food retailer hopes to meet soaring UK demand from estimated 22m ‘flexitarians’

The UK’s first faux meat chorizo will go on sale in September, as part of what is claimed to be the largest single supermarket range of frozen plant-based foods.

Frozen food specialist Iceland is bolstering its freezer offering with 13 new own-brand products – including vegan-friendly foods that look like chorizo sausages, chicken, burgers and mince – to meet soaring customer demand for meat substitutes.

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