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This week, fashion and sports brand Adidas formally announced that it will never use fur—becoming the 1500th apparel company to join the Fur Free Retailer program organized by animal-rights coalition Fur Free Alliance. The Fur Free Retailer program currently operates in more than 25 countries and counts H&M, Prada, Zara, Gucci, and many other companies which have pledged to no longer include fur in their collections. “We are thrilled to welcome Adidas as the 1500th brand to join our Fur Free Retailer program,” Brigit Oele, program manager of the Fur Free Alliance, said. “Not only is the commitment to a fur-free policy compassionate, it is also forward-thinking. Today’s consumers support fashion brands that care about animals and the environment, and Adidas’ move towards sustainable materials makes it a leader in that regard.”    

Adidas’ vegan shoes

In addition to denouncing fur, Adidas has been innovating its collections to include fully vegan shoes. In…

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