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The majority (97%) of those turning vegan for January, say they were inspired by someone else to take on the month-long challenge. According to new research from The Vegan Society, 31% say it was down to a friend, with the same number (31%) saying it was because of their other half. Meanwhile, 22% cite vegan campaigners and animal activists as their reason for taking it on. Just 3% made the decision completely by themselves.

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